NEW be curly advanced™
Your 94%+ naturally derived*
wash day routine
Cleanse, nourish, define and add shine to curls and
coils with powerful, plant-perfected formulas.
*Be curly advanced™ shampoo, conditioner, co-Wash and intensive curl perfecting masque are 94%+ naturally derrived per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.
100% VEGAN • LEAPING BUNNY APPROVED • B CORP CERTIFIED
April 25th is International Hairstylist Day
Celebrate our favourite day of the year with us
Trending runway hairstyles.
Shake up your styling routine with Artist-approved looks that put fashion first.
Aveda stylists' top picks
200 ml £28.00
40 ml £15.00
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40 ml - travel size £12.50
100 ml £27.00
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300ml £26.00
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40 ml £15.00
150 ml £28.50
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100 ml £30.00
25 ml - travel size £12.50
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30 ml - travel size £15.00
150 ml £27.50
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72-hour
frizz protection in high humidity1
Up to 2X
shinier curls and coils2
89%
more definition3
93%
naturally derived4
Co-created
by texture experts
Discover Aveda
NEW be curly advanced™
Improve curl definition by 89%*
Reduce frizz, hydrate, strengthen and more with our new curl
formula for game changing results.
See the difference with be curly advanced™
MODEL CURL TYPE: 4B/C
Before: Unwashed hair.
After: Results with be curly advanced™ co-wash,
intensive curl perfecting masque,
curl perfecting primer, and coil definer gel.
MODEL CURL TYPE: 3C
Before: Unwashed hair.
After: Results with be curly advanced™ shampoo,
intensive curl perfecting masque, curl perfecting primer,
curl enhancer cream and coil definer gel.
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200 ml £28.00
40 ml £15.00
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100 ml £42.00
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200ml x 2 £64.00
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25 ml / .85 fl oz £15.00
150 ml / 5.0 fl oz £39.00
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200ml x 2 £64.00
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150 ml £42.00
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LIMITED-EDITION
botanical repair™ strengthening overnight serum
Reduce the look of split
ends by 84% in 1 night*.
$20 from each purchase** directly funds clean water projects.
Our Online Services
Plant-powered hair care rooted in nature.
1Based on the purchase of a 1 litre bottle instead of the same formula in 200ml bottles or tubes.
*Laboratory testing on tresses. **From March 24 – September 30, 2024 (or until supplies last), Aveda will donate $20 USD per Botanical Repair™ Strengthening Overnight Serum sold in all participating Aveda locations and online at aveda.com, aveda.co.uk, and Aveda websites in participating countries to ‘charity: water’ to help provide clean, safe drinking water to people in developing countries, up to $600,000 USD donation total.*
***The $20 USD donation amount corresponds to approximately 15.80 GBP per Botanical Repair™ Strengthening Overnight Serum (based on exchange rates applicable on January 15, 2024). The maximum total donation amount corresponds to approximately 474,014 GBP (based on exchange rates applicable on January 15, 2024). The actual donation will be paid in USD. charity: water is a U.S. based charity incorporated and tax-exempt in the U.S. and operating globally.
1Product manufacturing is powered by Aveda’s solar array and/or wind energy through renewable energy credits and carbon offsets. Striving to achieve a Silver Zero Waste to Landfill certification using the UL scheme by end of 2023 at our primary manufacturing facility. 285%+ of our skincare & hair styling PET bottles & jars contain 100% Post-Consumer Recycled plastic. Aveda was the first beauty company to use 100% post-consumer recycled PET packaging. 3Hair care is 90% naturally derived on average using the ISO standard. From plants, non-petroleum minerals or water.