Armed Forces Discounts at UK Shops, Checked
53 UK shops give the armed forces a discount online, each read on the shop’s own website on the date shown. Serving personnel qualify everywhere listed; many shops include veterans, reservists and families too. Most confirm your service through the Defence Discount Service, GoCertify or Blue Light Card before giving a code: each row says which.
Shops with an armed forces discount (53)
A to Z. The saving is the shop’s own figure; exclusions vary, so the row gives the shop’s terms as we read them.
| Shop | Discount | Checked |
|---|---|---|
| Apex Hotels | 15%Military personnel are named for the key worker discount, 15% off stays with breakfast included, after verifying through Gocertify.Through GoCertify | Checked 1 Nov 2026read on apexhotels.co.uk |
| Appleyard Flowers | 20%Armed forces personnel get 20% off full-price bouquets with Appleyard London's key worker discount, after confirming their service with GoCertify. Teachers, care workers, charity, supermarket, transport and government staff qualify too.Through GoCertify | Checked 1 Nov 2026read on secure.gocertify.me |
| Bamboo Clothing | Saving not statedBAM's FAQs name the British Armed Forces among the services that get its Blue Light Card discount.Through Blue Light Card | Checked 12 Nov 2026read on bambooclothing.co.uk |
| Beaches | 10%Active members and retired veterans of the UK military get 10% off the accommodation at Sandals and Beaches resorts on stays of at least 3 paid nights, on top of other offers (not on flights, taxes or extras). Book on 08000 22 30 30 and upload proof of ID at sandals.co.uk/serviceid; it isn't bookable online. | Checked 12 Nov 2026read on beaches.co.uk |
| Beauty Works | 10%Armed forces members with a Blue Light Card get the same 10% off (reduced items, Clip-Ins and new product launches excluded).Through Blue Light Card | Checked 1 Nov 2026read on beautyworksonline.com |
| Best Heating | 10%Members of the armed forces with a Blue Light Card get the same 10% off orders over £400, with a code from the Blue Light Card website.Through Blue Light Card | Checked 1 Nov 2026read on bestheating.com |
| BHS | 10%GoCertify's BHS key worker page lists a military discount under the same 10% key worker code. BHS's own pages don't name the armed forces.Through GoCertify | Checked 1 Nov 2026read on secure.gocertify.me |
| Big Bathroom Shop | 10%Armed forces personnel are included in the Blue Light Card offer: 10% off orders of £400 or more with the code from their Blue Light Card account.Through Blue Light Card | Checked 3 Nov 2026read on bigbathroomshop.co.uk |
| Blossoming Gifts | 25%The armed forces are among the key workers who get 25% off bouquets, with a code from GoCertify once they verify.Through GoCertify | Checked 1 Nov 2026read on blossominggifts.com |
| Body Shop | 10%Armed forces members get 10% off one online order with a Defence Discount Service code, until 31 Dec 2026 (delivery, gift cards, gifts, Advent calendars and sale items excluded). Blue Light Card holders in the forces get 15% instead.Through Blue Light Card, Defence Discount Service · Ends 31 Dec 2026 | Checked 2 Nov 2026read on thebodyshop.com |
| Charles Clinkard | 10%Armed forces personnel can join Blue Light Card, which gives 10% off at Charles Clinkard online and in store.Through Blue Light Card | Checked 2 Nov 2026read on bluelightcard.co.uk |
| Cox & Cox | Saving not statedArmed forces members can verify through Beans iD on the same discount page; the amount is shown only after verifying. Teachers, parents, charity workers and people on a low income are listed there too.Through Student Beans | Checked 15 Oct 2026read on coxandcox.co.uk |
| Craghoppers | 15%15% off for armed forces staff with the GoCertify key-worker code, after verifying.Through GoCertify | Checked 1 Nov 2026read on secure.gocertify.me |
| Daniel Footwear | 10%10% off full-price items for armed forces personnel and veterans who confirm their eligibility with GoCertify. One use per customer, not with any other voucher.Through GoCertify | Checked 3 Nov 2026read on danielfootwear.com |
| Dare2b | 15%Armed forces get the 15% key-worker discount after confirming their service with GoCertify.Through GoCertify | Checked 3 Nov 2026read on dare2b.com |
| Dell | Saving not statedServing members of the British Armed Forces, veterans, reservists and retirees get a military discount on consumer orders, confirmed through SheerID in a free Dell Rewards account: up to 2 products per order and 2 orders a year, Dell Pro Essential laptops excluded. No percentage is given.Through SheerID | Checked 1 Nov 2026read on dell.com |
| DFDS | 10%DFDS's partner page for Rewards for Forces offers 10% off Dover–France crossings, 15% off Newcastle–Amsterdam crossings and 33% off the cabin price of a mini cruise with breakfast on the way out, booked online or on 0344 848 6090 quoting "Rewards Partner".Through Rewards for Forces | Checked 1 Nov 2026read on dfds.com |
| Direct Cosmetics | 10%Armed forces members get the 10% key worker discount on orders over £35 with a GoCertify code from the Key Worker & Student Discount page.Through GoCertify | Checked 16 Oct 2026read on directcosmetics.com |
| First Class Watches | 20%Armed forces staff are among the groups named on First Class Watches' key worker discount page: 20% off the recommended retail price of selected watches and jewellery once they prove their job. | Checked 7 Nov 2026read on firstclasswatches.co.uk |
| Goldsmiths | 20%Armed forces staff are among the groups named on Goldsmiths' key worker discount page: 20% off selected watches and jewellery through GoCertify, whose sign-up panel was empty on 27 Oct 2026.Through GoCertify | Checked 1 Nov 2026read on goldsmiths.co.uk |
| Haven UK Holidays | Saving not statedHaven names the Defence Discount Service among its discount partners; members follow the link the service provides to get the discounted price. The pages we read don't state the saving.Through Defence Discount Service | Checked 15 Oct 2026read on support.haven.com |
| HONOR | 10%10% off for armed forces staff through HONOR's key worker discount, after checking your job with GoCertify on its key worker page. Teachers, delivery and transport staff, supermarket staff and government workers qualify the same way.Through GoCertify | Checked 1 Nov 2026read on honor.com |
| Iceland | £8 offIceland's terms describe Defence Discount Service codes for online orders: £8 off a first order of £60 or more, and £2 off £70 for all members. Blue Light Card also covers the armed forces.Through Blue Light Card, Defence Discount Service | Checked 2 Nov 2026read on iceland.co.uk |
| Jon Richard | 15%Military staff are among the groups GoCertify verifies for Jon Richard's 15% key worker discount, on full-price items only.Through GoCertify | Checked 6 Nov 2026read on jonrichard.com |
| Lenstore Contact Lenses | 20%The armed forces are among the groups Lenstore's key worker discount covers (status checked through GoCertify), at 20% off a first order and 6% off later orders.Through GoCertify | Checked 15 Oct 2026read on lenstore.co.uk |
| Litecraft | 10%10% off for armed forces personnel and veterans who confirm their eligibility with GoCertify, part of Litecraft's key worker discount.Through GoCertify | Checked 7 Nov 2026read on secure.gocertify.me |
| London Zoo | Saving not statedDefence Discount Service members get the same discount on full-price dated admission tickets booked online, with a code requested on the Defence Discount Service website, showing their ID at the gate.Through Defence Discount Service | Checked 2 Nov 2026read on londonzoo.org |
| Mainline Menswear | 10%10% off full-price clothing, footwear and accessories for serving armed forces, veterans and the armed forces community, with a code from GoCertify or Defence Discount Service.Through GoCertify, Defence Discount Service | Checked 15 Oct 2026read on mainlinemenswear.co.uk |
| Maplin | 10%Serving military personnel and veterans get 10% off at Maplin with a code from GoCertify, which lists them under Maplin's key worker discount.Through GoCertify | Checked 12 Nov 2026read on secure.gocertify.me |
| Mappin & Webb | 10%Armed forces staff are among the groups named on Mappin & Webb's key worker discount page: 10% off full-price Mappin & Webb-branded products, through GoCertify.Through GoCertify | Checked 6 Nov 2026read on mappinandwebb.com |
| Moss | 10%Armed forces members get 10% off all orders with a code from Defence Discount Service, linked from Moss's key worker discount page.Through Defence Discount Service | Checked 1 Nov 2026read on moss.co.uk |
| Nails Inc | 12%The armed forces are covered by the key worker discount: verify with GoCertify for 12% off, or 15% off when you spend £40 (full-price items; UK and Ireland).Through GoCertify | Checked 2 Nov 2026read on secure.gocertify.me |
| Office Shoes | 10%10% off full-price items for Defence Discount Service members, online with a one-time code issued through Defence Discount Service, or in OFFICE high street stores with the member card. Launch products and some other items are excluded.Through Defence Discount Service | Checked 2 Nov 2026read on office.co.uk |
| Offspring | 10%10% off full-price items for Defence Discount Service members: online with a one-time code issued through Defence Discount Service, or in Offspring's High Street stores with the member card.Through Defence Discount Service | Checked 5 Nov 2026read on offspring.co.uk |
| Oliver Bonas | 15%Military personnel are among the key workers who get 15% off full-price products, with a code from GoCertify online or by showing ID in store.Through GoCertify | Checked 8 Nov 2026read on oliverbonas.com |
| Park & Go | 12%Forces Discount and Defence Discount Service members get 12% off Park & Go's airport parking through its forces and defence pages.Through Defence Discount Service, Forces Discount | Checked 12 Nov 2026read on parkandgo.co.uk |
| Parkdean Holidays | Saving not statedParkdean says it offers discounts to the armed forces through their benefits or discount platform; the pages we read don't name the platform or the saving. | Checked 1 Nov 2026read on parkdeanresorts.co.uk |
| Phase Eight | 15%The armed forces are among the key workers who get 15% off selected full-price items after verifying on Phase Eight's Key Worker Discount page. | Checked 1 Nov 2026read on phase-eight.com |
| Proviz | 20%Members of the UK armed forces get 20% off all orders with a code from the Defence Discount Service (or Blue Light Card), entered in the promo code box at checkout.Through Blue Light Card, Defence Discount Service | Checked 2 Nov 2026read on provizsports.com |
| Regatta | 15%Armed forces get the 15% key-worker discount on everything, after confirming their service with GoCertify.Through GoCertify | Checked 1 Nov 2026read on secure.gocertify.me |
| Ryman | 10%Armed forces personnel are among the key workers who get 10% off online after verifying with GoCertify on Ryman's discount codes page.Through GoCertify | Checked 1 Nov 2026read on ryman.co.uk |
| Saltrock | Saving not statedSaltrock's keyworker discount page lists a Defence Discount Service discount; it doesn't state the amount.Through Defence Discount Service | Checked 5 Nov 2026read on saltrock.com |
| Schuh | 10%10% off full-price products for Defence Discount Service members, online with their code or in store with the card.Through Defence Discount Service | Checked 1 Nov 2026read on schuh.co.uk |
| Scottsdale Golf | Saving not statedHM Armed Forces, MoD civil servants, MoD Police and the MoD Fire Service can get a discount code by emailing a photo of their ID card to pro@scottsdalegolf.co.uk. | Checked 12 Nov 2026read on scottsdalegolf.co.uk |
| SIXT | up to 15%Members of the armed forces get up to 15% off car hire at SIXT stations in the UK, booked online from SIXT's armed forces page; Government or Military ID is shown at the counter, and extras and other promotions are excluded. | Checked 1 Nov 2026read on sixt.co.uk |
| SportsShoes | 12%The armed forces, reserves, veterans and MoD civil servants get the 12% off in-season products through Blue Light Card.Through Blue Light Card | Checked 6 Nov 2026read on support.sportsshoes.com |
| The Perfume Shop | 15%Armed forces members get 15% off through Blue Light Card, whose members include the armed forces, with a code from Blue Light Card.Through Blue Light Card | Checked 1 Nov 2026read on theperfumeshop.com |
| Tiso | 10%Tiso's stores give the Armed Forces 10% off many full-price items on showing a valid MOD card. To use it online, contact Tiso's customer service team (hello@tiso.co.uk) first. | Checked 2 Nov 2026read on tiso.com |
| Totes ISOTONER | 10%Armed forces get 10% off at Totes ISOTONER through its key worker discount: verify through GoCertify on its Key Worker / Senior Discounts page for a unique code to use at the online checkout.Through GoCertify | Checked 12 Nov 2026read on totes.co.uk |
| Twinings | an extra 5%An extra 5% military discount through Beans iD, claimed from Twinings' key workers discount page.Through Student Beans | Checked 6 Nov 2026read on twinings.co.uk |
| Vivobarefoot | 15%15% off for veterans and military personnel, after confirming your eligibility with GoCertify.Through GoCertify | Checked 2 Nov 2026read on secure.gocertify.me |
| Whittard Of Chelsea | Saving not statedWhittard's key worker page lists a military discount: you confirm your status through Student Beans' Beans iD.Through Student Beans | Checked 2 Nov 2026read on whittard.com |
| Wolf & Badger | 10%Armed forces members get 10% off at Wolf & Badger with its key worker discount, after verifying with GoCertify.Through GoCertify | Checked 12 Nov 2026read on wolfandbadger.com |
Ended since we started tracking
None yet since 12 Nov 2026. A discount shows here, dated, once it ends or the shop’s own site no longer offers it.
Other group discounts
- All group discounts: students, NHS, Blue Light Card, the armed forces and over-60s in one place
- Student discounts (147 shops)
- NHS discounts (79 shops)
- Blue Light Card discounts (70 shops)
- Over-60s discounts (19 shops)
How these lists are made
Each discount was read on the shop’s own website (its student, key worker or discounts page, or its help pages) when we checked the shop’s page on PriceDash, and its row links to the page we read. Only discounts you can use online are listed: ones given only in store or by phone are left out. Most need you to confirm who you are with the scheme named in the row before you get a code. Loyalty points schemes aren’t included.
We read every shop again about every four weeks. A discount with an end date stays listed until that day and moves to “Ended” the next morning, as does one a newer reading no longer shows. The method is on how we find and check offers; for press and data questions see Data and Press.